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Tuesday, June 4, 2013

Review: Free - The Past and Future of a Radical Price

Free: The Past and Future of A Radical Price
Author: Chris Anderson
Genre: Business
Publisher: Hyperion
Release Date: July 2, 2009
Audiobook: 7 hours and 2 minutes
Narrator: Chris Anderson

Source: Free from
Buy the Book:  Amazon
Book Description
 The New York Times bestselling author heralds the future of business in Free.  In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.
The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage.
Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

This is a business book about the history about prices and our mindset about them.  Being a sucker for Free (like most of us Bloggers) I thought this book would be a bit of a bore about all things...Free!  But low and behold it was more than that.  This book is more or less why and how the internet is building a generation of users and consumers based on Free.  I'm being made into this freeloading consumer by the internet.  LOL! 
Chris Anderson explains the history of price and how Free has benefited several companies and backfired for others.  Can you believe there are companies out there that are getting rich off of Free?  Why?  Basically, it is all about consumer perceptions. 
I enjoyed listening to Chris Anderson narrator his book.  The book has several examples of businesses and there journey towards Free and succeeding.  There were several moments of the book that made me chuckle and think dang that is crazy interesting.  After taking a few boring business classes, I found this book easy to understand and follow along.
After reading this I found that there are so many things I use in my daily life that are free.  Or close to free.  And I am not talking about air only. 
This blog is on Blogger...Free!
Goodreads, Twitter, Facebook ....Free!
ARC's and swag...Free!
And let's not forget all the apps on my iphone...Free!
I could go on and on but I think you get the picture. 
If you are online and you are ok with internet lexicon than you might have a small problem with this book.  But I really liked it!
Reviews by Other Bloggers

I recommend this book to readers who understand the basics of economy and the internet.

This book is number 12 in my Genre Variety Reading Challenge
This book is number 13 in my Audiobook Reading Challenge
This book is number 27 in my Good Reads Reading Challenge

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