My Little Pocketbooks: What I Am Listening To   

Saturday, February 18, 2012

What I Am Listening To

The Myth of the Garage: And Other Minor Surprises
 

From Chip and Dan Heath, the best-selling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again".
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:
  • Why you should never buy another mutual fund (“The Horror of Mutual Funds”)
  • Why your gut may be more ethical than your brain (“In Defense of Feelings”)
  • How to communicate with numbers in a way that changes decisions (“The Gripping Statistic”)
  • Why the “Next Big Thing” often isn’t (“The Future Fails Again”)
  • Why you may someday pay $300 for a pair of socks (“The Inevitability of $300 Socks”)
  • And 12 others....
Punchy, entertaining, and full of unexpected insights, this collection is the perfect companion for a short flight (or a long meeting).

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