My Little Pocketbooks: Review: The Myth of the Garage and Other Minor Surprises   

Monday, March 19, 2012

Review: The Myth of the Garage and Other Minor Surprises

The Myth of the Garage and Other Minor Surprises 
Genre: Business
Publisher: Random House Audio
Release Date: January 27, 2012
Audiobook: 1 hour 50 minutes
Narrator: Dan Heath

Source: Free with Audible membership
Download a FREE version of the Book: Barnes and Noble
Book Description
From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors' best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled "The Future Fails Again."

In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:
• Why you should never buy another mutual fund ("The Horror of Mutual Funds")
• Why your gut may be more ethical than your brain ("In Defense of Feelings")
• How to communicate with numbers in a way that changes decisions ("The Gripping Statistic")
• Why the "Next Big Thing" often isn't ("The Future Fails Again")
• Why you may someday pay $300 for a pair of socks ("The Inevitability of $300 Socks")
• And 12 others . . .

Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).
Review
This is a collection of their favorite columns they wrote for Fast Company Magazine from 2007 to 2011.
I have to say, I had no idea what I was getting.  Another "how to" book?  A book about someone's so called deep intellectual thoughts on the way things should be?  Nope.
 I really liked this audio book.
This was a "what you need to make your business grow and be successful" though common sense and mostly over looked philosophies.  Not really philosophies but thoughtful business practices.  Dan Heath and Chip Heath have created a "how to build a business book" that is funny and full of great ideas that you can honestly use in everyday situations as well.  For me, most business book like this are dry as butter-less toast but I enjoyed listening to the various situations and examples followed by their insight.
I really appreciated how their book stayed current with topics like "Why Second Life Failed".  Sometime business books seem not to notice or the authors have no idea there is a thriving business online and it is real.  Not just a passing fad.
"Some of them are extremely opinionated.  We will insist that you never buy another mutual fund and the horror of mutual funds.  We will call out some of the sleaziest marketers of modern times by name."  -Dan Heath's introduction    
Recommendations
I would recommend this book to any and everyone of all ages. 
Challenges
This book is number 6 in my Audio Book Challenge

Did you listen to this book?  What did you think of it? 

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